Although her first specialization was in Economics, Lena followed her heart and dreams and completed a fashion degree at University of Arts in Bucharest. In April 2006 she presented the first collection under “Lena Criveanu” label within a
sumptuous UNICEF gala.
In 2008, Lena presents her brand internationally at the show trades held in Paris and New York and develops business with important world textile and accessories suppliers.
In march 2010, Lena Criveanu opens her first boutique under her name. In July 2011, she steps for the first time at Berlin Fashion Week with her spring/summer 2012 collection having a very warm welcoming and is eager to come again with fall/winter 2012-2013.